Assistant Manager Digital Media - Office of Advancement

Job Description

Wednesday, December 25, 2019

To assist in the development and execution of a Digital Marketing Strategy for the University, and maintain its social media presence across all digital channels; measure and report on the performance of all digital marketing campaigns; identify trends and insights and optimise spend and performance based on the insights.

Main Responsibilities:

  • Develop and manage the LUMS Digital Marketing Strategy in line with the University positioning and its Marketing Strategy.
  • Design social media content to achieve marketing targets; manage, create and publish original, high-quality material on social media platforms; analyse and report on key performance indicators (KPIs) for social media channels; write social media posts and responses to audiences.
  • Administer all company social media accounts ensuring up to date content, including monitoring user engagement and suggest content optimisation.
  • Collaborate with Marketing and Communication teams to create social “buzz” regarding new product launches.
  • Communicate with industry professionals via social media to create a strong network.
  • Plan and execute inbound marketing, search engine optimisation, search engine marketing, PPC, AdWords programmes, website analytics etc.
  • Manage and develop digital agency relationships; key liaison between LUMS and its social media partners for all digital platforms.
  • Train internal teams to integrate and sustain a cohesive social media strategy.
  • Stay abreast with new digital technologies and social media practices.
  • Perform other related duties as assigned.

Work Schedule: Business hours often extend into the evenings and weekends to accommodate demanding workload and event schedules. Travel will be required accassionally, more domestic and maybe international.

NOTE: Please mention the position title 'Assistant Manager – Digital Media' in the email subject for your application to be considered.

  • Strong communication, networking and presentation skills
  • Strong with numbers and analysis
  • Proficient in MS Office especially Excel, PowerPoint and Word
  • Exceptional at multitasking and time management
  • Strong stakeholder management
  • Capable of implementing creative marketing techniques and concepts to enhance the brand profile of LUMS


  • Team player. Ability to work effectively in teams and individually
  • Should be a good at analysis
  • Result oriented
  • Accountable
  • Strong Emotional Quotient
Bachelors or Masters in Marketing or Business Administration from an HEC recognised institution. Certifications in Digital Marketing would be a plus.
  • Proficiency in graphics, web advertising, social media and web development
  • Strong understanding of digital productions
  • Proven experience in delivering effective and innovative digital campaigns
  • Proven experience in delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications
  • Experience of managing successful social media campaigns, and a solid understanding of social media marketing
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data
  • Strong knowledge of digital applications and related software
2 - 4 years of experience; candidates with at least 2 years relevant experience would be given preference
Apply at: 

Note: “We are an equal employment opportunity employer”