Manager Marketing and Communication - National Incubation Centre
Monday, May 30, 2022

Job Description

Job Description: 


Position Purpose:

National Incubation Centre (NIC) at LUMS is looking to hire a senior level resource with experience of marketing brands and developing strategies for effective brand communication.

Key Accountabilities:

  • Planning, implementing, managing and monitoring NIC’s marketing strategy in order to increase brand awareness and outreach.
  • Develop brand communication to establish the brand’s positioning and create effective value for the incubation center amongst target audience.
  • Articulate and manage marketing and sales activities for the brand.
  • Manage the marketing budget for the incubation center and ensure high ROI.
  • Oversee development of all marketing materials and sales collateral.
  • Coordinate and execute all marketing and sales activities.
  • Develop the style guide for the brand and take overall responsibility for the center’s corporate identity.
  • Monitor and report on effectiveness of marketing communications.
  • Guide on Social Media strategy and monitor important social media KPIs.
  • Measure the success of every marketing campaign.
  • Work with designers to ensure content is informative and appealing.
  • Communicate with industry professionals and influencers via social media to create a strong network.
  • Facilitate startups on developing marketing plans and refining sections of their investor pitches that deal with marketing of their brands.

Skills and Knowledge:

  • Independent thinker with ability to devise solutions
  • Effective verbal, presentation and communications skills
  • Excellent written communication
  • Decision making abilities
  • Time management
  • Integrity, accountability and initiative
  • Team player
  • Knowledge and understanding of mediums of brand communication with special emphasis on digital marketing


Bachelors (Hons) / Masters in Marketing or a related discipline degree from a reputed local/foreign university


3-5 years of brand management experience in a leading role for a brand

Work Schedule & Travel:

Business hours may extend into the evenings and weekends depending on workload. Travel may be required depending on departmental needs. Flexibility & commitment is a must.

Please mention "Manager Marketing and Communication NIC" in the email subject for your application to be considered.

Job Information: 

Apply at: 

LUMS is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all our employees. We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability or social status. Candidates belonging to minority groups are encouraged to apply.