Senior Officer - Marketing - Office of Advancement

Job Description

Thursday, April 30, 2020

Create, develop and implement different strategies to market the LUMS programme portfolio. Study competitors to understand and execute devised strategies. Closely analyse and monitor the latest market trends and be able to execute different marketing campaigns to promote LUMS programmes online as well as through advertisements and on-ground activities. Support the team in elevating the LUMS brand and profile by devising effective strategies.

Main Responsibilities:

1. Execute Marketing Plans

  • Execute marketing plans in line with the University’s marketing strategy and ensure alignment with all Schools and internal stakeholders
  • Manage marketing activities/campaigns to build brand awareness and conviction in target markets
  • Work closely with the Communications Team to ensure that all communication is aligned with the communication/marketing strategy

2. Stakeholders Management

  • Manage relationships with key stakeholders:

a. Schools
b. Centres
c. Departments
d. Students


a. Print and Electronic Media; Agencies
b. Schools/Universities/Colleges
c. HEC and Education Boards
d. Embassies/Foreign Offices
e. Corporate/Business Sector
f. Alumni

3. Market Research and Analysis

  • Conduct in-depth market research to better understand target markets and consumers. Manage surveys for each Programme to analyse brand awareness as well as consumer requirements and expectations
  • Research on marketing plans and activities to measure effectiveness of channels vs. spending and then improvise next year plans and campaigns accordingly
  • Gathering information on competitor schools/colleges and programmes to understand the current brand positioning of LUMS to plan future campaigns

4. Quality Assurance System

  • Assist in establishing an effective feedback mechanism for all stakeholders to persistently monitor the department’s performance and improve systems and processes. This will be adopted by all team members for holistic feedback and stakeholder management.

5. VIP Delegations/Visits

  • Manage all high profile visits at LUMS (ambassadors/government/academia/corporates etc.), along with conducting presentations and campus tour
  • Develop and strengthen relations with such visitors for effective marketing and brand building, particularly overseas visitors

6. Event Planning and Management

  • Develop campaigns and implement the same for University-wide events
  • Provide marketing support to Schools/departments for their flagship events

7. Marketing collateral and publicity material:

  • Liaison with academic and administrative staff to collate information for in-house publications for corporate events/University flagship events
  • Work with the Communications Team to lead the development of promotional collateral for admission campaign and make sure that all publication goals are being met as part of broader admission goals
  • Oversee the promotional merchandising for exhibitions including souvenirs/corporate gifts

8. Department’s Monthly reports

9. Support in ATL Campaigns

Other Responsibilities:

  • Provide support to current and upcoming departmental activities and initiatives
  • Research on brand image building for customised applications

Work Schedule: Business hours often extend into the evenings and weekends to accommodate demanding workload and event schedules. Travel will be required accassionally, more domestic and maybe international.

  • Strong communication, networking and presentation skills
  • Confident with numbers and analysis
  • Proficient in MS Office especially Excel, PowerPoint & MS Word
  • Exceptional at multitasking and time management
  • Strong stakeholder management
  • Capable of implementing creative marketing techniques and concepts to increase brand profile of LUMS


  • Team player
  • Good problem solver using careful analysis
  • Result-oriented
  • Strong Emotional Quotient
  • Good Business Acumen
Bachelors or Masters in Marketing, Communications or Business Administration from a renowned HEC accredited institution
2 - 3 years of relevant marketing experience
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Note: “We are an equal employment opportunity employer”