Location
LUMS Lahore
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Job Description

Position Purpose

The Career Services Office has planned to initiate several enhancements and new initiatives to deliver comprehensive student support. This role will be one of the key players in driving this change by enhancing CSO’s digital presence (on social media, website, and more), increasing awareness about CSO’s activities and increasing student engagement with CSO programs. The position offers candidates the opportunity to engage in various projects, developing key professional skills, such as leadership, research, communication, marketing, and more. If candidates perform well during the role, there are opportunities for long-term positions within the Career Services or in other related departments.

 

Key Accountabilities

1. Digital Media Strategy and Content Creation

• Social Media Management:

  • Develop and execute a content calendar for social media platforms (e.g., Instagram, Facebook, LinkedIn, etc.).
  • Create engaging posts, videos, graphics, and stories tailored to students.
  • Monitor trends and incorporate them into content to maintain relevance and engagement.
  • Respond to comments, messages, and queries promptly to build a connected community.

• Website Management:

  • Oversee updates and maintenance of the CSO website, ensuring it is user-friendly and contains up-to-date information.
  • Collaborate with other teams to create, edit, and upload career resources, event details, and student success stories.

• Analytics and Reporting:

  • Track and analyze digital engagement metrics across platforms.
  • Prepare bi-monthly reports with insights and recommendations for improvement.

2. Student Engagement Programs

• Engagement Campaigns:

  • Design and implement targeted campaigns to promote awareness and utilization of CSO services.
  • Organize interactive initiatives to maintain a career culture on campus and direct students to CSO services.

• Feedback Mechanisms:

  • Establish feedback channels (surveys, polls, focus groups) to gauge student preferences and needs.
  • Use feedback to refine engagement strategies, content and initiatives.

3. Collaboration and Stakeholder Management

• Internal Coordination:

  • Work closely with career advisors, peer tutors, and other team members to align digital strategies with service goals.
  • Support the marketing of CSO initiatives through tailored communication strategies.

• External Partnerships:

  • Liaise with campus organizations, alumni groups, and other stakeholders to amplify CSO campaigns.
  • Collaborate with creative professionals (graphic designers, photographers) as needed.

4. Other:

  • Support team as needed for other projects
  • As part of a very small office, you should be willing to participate at all levels of the office’s functioning (from basic administration to policy-setting leadership).
  • Serve as a thought partner for the OSA domain as needed.
  • Develop your professional development pathway for your growth as a higher education professional.

 

Knowledge & Skills

  • Proven experience in social media management, content creation, and digital marketing.
  • Familiarity with tools like Canva, Google Analytics, and social media platforms.
  • Excellent written and verbal communication skills.
  • Strong project management skills and ability to handle multiple priorities.
  • Ability to interact with stakeholders at multiple levels, both internally and externally
  • Creative problem-solving qualities
  • Excellent interpersonal skills and teamwork
  • A ‘can-do’ attitude and ability to work autonomously.
  • Attention to detail and commitment to excellence.

 

Behaviors

  • Highly motivated and self-starter
  • Emotionally composed and intelligent approach.
  • Strong inter & intrapersonal skills in managing relationships with internal and external stakeholders.
  • Creative & innovative brain to bring value-adding ideas.
  • Effective communication and presentation skills
  • Ability to work in a fast-paced environment and meet deadlines

 

Job Specifications

Qualification

  1. Required: Bachelor's degree
  2. Masters from a globally reputable and accredited institution.

Experience

  1. 1-2 years of proven work experience in related roles

 

Additional Information

Covid-19

You will be requested to submit proof of vaccination during the advanced stages of the process as Campus entry is restricted to fully vaccinated individuals. During a COVID-19 lockdown, you may be required to work from home, which will require you to create a suitable work environment for yourself (internet connectivity, an environment that supports your productivity at home per your own preferences and working style, setting your work-hours, etc.)

Travel/Work Schedule

Travel may be required. Business hours (8:30 am to 5:00 pm) often extend into the evenings and weekends to accommodate the needs of current workloads and event schedules.