Position Purpose:

Reporting to the Head of Marketing, the Digital Marketing Lead strategies and creates content, and manages the University’s social media channels, to engage prospective students, educators and counsellors, parents, donors, and general audiences. The Digital Marketing Lead will also monitor account activity and lead the university’s efforts to remain relevant, engaging, and on the leading edge of social media content that effectively tells the LUMS narrative and communicates the culture of the University.

The Digital Marketing Lead will also oversee content creation for the LUMS website and ensure periodic reviews of the existing content across the home and subdomains.

Key Accountabilities:

• Responsible for designing and implementing the social media and digital strategy for LUMS.
• Communicates and connects with various audiences using social media.
• Manages main social profiles on a variety of social media platforms and is responsible for targeted social media campaigns. Coordinates and creates digital content working with the other photography and videography, website team.
• Maintain a bird’s eye view of social media channels and University presence and rework the social media strategy with the Head of Marketing to ensure relevance to current trends.
• Strategize a sustainable balance of actionable, shareable, engaging, cutting-edge content per channel that builds and strengthens the university’s audiences.
• Create original, authentic, high-quality content for prospective students/donors/alumni.
• Monitor the university’s social media channels daily.
• Working with the Head of Marketing, take active calls on setting paid and organic social media strategies for the university with the primary goal of growing engagement with prospective students, donors, alumni, and other influencers. Actively maintain paid social media advertising campaigns.
• Closely work with the media team to lead the photography and videography content strategy and creation for social media.
• Work with other communicators across campus to ensure all university social media channels are following best practices and working to grow their audiences.
• Build and maintain a content calendar for admission’s campaign, donor, and alumni engagement.
• Work closely with the communications team to identify and showcase compelling stories university wide.
• Track, report, and respond to social media metrics and engagement, troubleshooting and pivoting when necessary.
• Initiate innovative ideas for digital marketing efforts.
• Create and monitor content for the LUMS website and other digital assets.

Knowledge & Skills:

• Strong creative and editorial writing skills.
• Knowledge of All Platform styles.
• Ability to create timely and newsworthy stories.
• Strong interpersonal and communication skills and the ability to work effectively with a wide range of stakeholders in a diverse university setting.
• Ability to gather analytical data, compile information, and prepare reports for presentation to leadership.
• Social media programme planning and implementation skills.
• Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
• Skill in organising resources and establishing priorities.
• Ability to supervise and train employees, to include organising, prioritising, and scheduling work assignments.
• Up to date on the latest trends and developments in social media marketing.
• Strong understanding of visual storytelling, branding, and digital marketing.
• Ability to think strategically about the University’s brand identity and marketing strategies.

Behaviours:

• Strong attention to detail and an attitude of proactively managing tasks.
• Ability to collaborate and work within a team environment and foster a cooperative work environment.
• Ability to work both independently and as a team member.
• Collaborative approach to project management and participation.
• Demonstrated ability to close strategic projects within tight deadlines

Education:

Bachelor/Master’s in digital marketing, Communications, or English Literature from an HEC-recognised institute (foreign qualification preferred).

Experience:

At least 5 years of relevant work experience with a reputable organisation.

What We Offer:

A Learning Ecosystem:

LUMS offers a dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role. You will have the opportunity to learn and interact with the best academic minds in Pakistan, as well as to work with highly experienced professionals.

Intellectual Freedom:

We believe in the pursuit of knowledge, provide the freedom to explore across different disciplines and value the diverse expression of all community members for mutual learning and advancement.

Campus Perks:

The LUMS campus offers all the facilities and amenities of a world-class university, including a Sports Complex offering international standard courts for badminton, squash, tennis, basketball and volleyball, a FINA certified 25M swimming pool, and separate gyms for women and men. In addition to the LUMS Dining Center, there is a variety of eateries across campus offering popular cuisines, a breath-taking mosque, a medical center, the LUMS Library, car parking as well as transport facilities for females, and a professionally run Day Care Center for children of community members.

Discounts:

LUMS also provides a wide range of corporate discounts and internal educational discounts to its community as a token of each member’s value to our community. Our internal educational discounts include waiver of undergraduate tuition fees of employees’ children studying at LUMS, scholarships for master’s programs in several schools, and executive development programs offered by the nationally recognized Rausing Executive Development Center (REDC).

LUMS is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all our employees. We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability or social status. Candidates belonging to minority groups are encouraged to apply.